Social media optimization, or SMO, is a form of online marketing that focuses on participating on various media websites to generate traffic, buzz, and links back to your website. Social media Websites include social news website such as Digg, Sphinn and StumbleUpon; Video sharing site such as YouTube and Revvver; and social network websites include Facebook, Twitter, Google Buzz and LinkedIn. Various SEO and SMO professionals have referred SMO as “the new SEO” because SMO is often used as an effective and powerful method to quickly build large number of links back to your website, which can lead to improved organic search-engine rankings.
Leading social networks contain millions of active members. Although there is a common misconception that only teenagers use website like Facebook, MySpace, millions of adults also use social networks to stay in touch with old and new friends and interact through sharing pictures, videos, and more. In fact, an increasing number of business are currently using Facebook and most recently Twitter as a vehicle to manage reputation, build brand recognition, promote products and generate buzz.
