Ways to optimize images for better search engine rankings

The most controversial topic in the web world is, how to optimize images. I came across many people who make their website based on wallpapers and the common problem they face is of optimizing images. Though they work hard on making there website, but the result aren’t the expected one. Less visitors and low or sometime even no earning are the common problem faced by them. So they go for online available tools for optimizing images, among which many of them are paid once. Not everyone can afford to purchase such expensive tools. So after doing some research work on this topic I have found someways by which one can optimize their images. In order to understand this one must first understand that, the images site are very heavy and require more time to load in comparison to other site, so the first criteria of optimizing is high load speed of the website. If you have a site on wallpapers,the first thing you must do to increase your loading speed is by compressing the images file (which you are displaying on you homepage), it is recommend that to use small size images for displaying, for download you can give a separate link which would contain the original images (i.e. of actual size), this would increase you uploading speed to some extent. But in case of images loading speed is not the only thing required for optimization. Everyone is aware of the fact that search engine bots can only read the text content, they are blind and can’t see the images. So again the question comes back that HOW TO OPTIMIZE IMAGES??? If you have some coding sense, then it will be easy for you to understand, any website you talk about, images are displayed using the IMAGE TAG IN HTML
There are two tags which are used inside the images, that are TITLE and ALT tag.
Using these two tags you can give you image a text backbone, which would attract search engine bots towards them. Now I’ll tell how these two tags actually work, title tag is basically used for giving titles to the images, i.e. when search engine bots visits your site, the thing which attracts them is the title of your images, the image below will clarify the thing in more convenient way.


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In this image you can see, the title of the image is contained in the URL too,  so next time whenever you upload a image to your site do mention the appropriate title for it, you can even add keywords in the title, but don’t exceed the limit of adding the keywords.

Title tag was the one thing, the second tag used in the images is the ALT tag, alt tag is basically used as the alternative for images, i.e. when your images doesn’t loads in the browser due to any reason, and if alt tag has been used in the image tag, then the text in the alt text will be displayed instead of the blank screen. And yes even this can be the one of the major factor for attracting search engine bots.

Below is the screen shot of the code of the above image, you can see how I’ve used the title and the alt tag…..


use of image tag in HTML


JavaScript, ASP.Net & PHP Web Developer. Connect with me on Facebook and Twitter.

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