To get most from your search engine optimization efforts, you should design and optimize your website for your target audience. Your target audience is the group of people who you are trying to reach through your online marketing efforts. Understanding who your target audience is and what they are searching for can greatly increase the effectiveness of a search engine optimization campaign.
Make sure that you are speaking your target audience’s language when optimizing your website. Research and analysis uncovers the key terms and phrases that web users are searching for. This may be as simple as figuring out what terminology people are using when searching. Are people searching for “SEO” or “search engine optimization”? You can use a tool like Google Trends to discover trends in the popularity of different search queries.
Knowing your target audience also provides you the opportunity to identify other online marketing opportunities. The benefits of having a full understanding of your target audience cannot be overlooked.
Find Your Target Audience
- Navigate to www.google.com/trends
- Type seo, search engine optimization.
- Notice traffic from 2004 to 2012, you can find increase in the popularity of term “seo”.
- Results are separated by the regions of the world, cities, and languages.
- Change all regions to UNITED STATES.
- Results are limited to traffic from United States.
- Click more news results.
- News articles from past are available for reading.
Hope this gonna help you, in finding your target audience and give you the idea on which you must make your site. Soon I’ll be discussing more on advance keywords research. Till then keep visiting parasbabbar.in
